ROK Inc. is a small holding company that collaborates with multiple startups to foster growth and innovation across a diverse portfolio of businesses. With a strategic approach and a focus on empowering our employees, we aim to drive long-term value creation and success for our subsidiaries and partners.

 

Our strategic approach involves treating our innovation projects as a portfolio, aiming for a mix of projects that collectively meet our strategic objectives. We start by clarifying our strategy and determining what needs to change to achieve it. These change needs are translated into innovation goals, and we create an innovation basket by plotting each project against those goals. This iterative and creative process allows us to adjust projects to fit the strategy while also shaping it.

 

Additionally, we emphasize a disciplined, sequential approach to strategic decisions, which helps mitigate common errors and improve the quality of both one-off and recurrent decisions in various business domains